Sales & Marketing News | pharmaphorum

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Marvel's latest superhero aims to smash diabetes stigma

Meet Dyasonic, a Marvel-inspired superhero with type 1 diabetes whose mission is to help patients feel "seen, understood, and represented."

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UK follows through on doubling of statutory scheme rate

UK pharma firms have reacted angrily to the news that the government has doubled the statutory scheme rebate on the sales of newer drugs to the NHS.

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Most pharmas not ready for AI in customer engagement

Pharma wants to use AI for digital engagement with healthcare professionals and patients, but most feel unprepared to forge ahead, says survey.

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Beyfortus now has a direct rival after FDA OK for Enflonsia

MSD could soon enter the US market for drugs used to protect infants from RSV infections, setting up a rivalry with AstraZeneca/Sanofi's Beyfortus.

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Dismay as RFK Jr ousts CDC vaccine advisors

RFK Jr has removed all 17 members of the CDC's vaccine advisory committee in a move that some fear could lead to restrictions on immunisation access.

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George Medicines chief executive Mark Mallon

George gets FDA nod for first blood pressure triple therapy

George Medicines' Widaplik can address key challenges in current hypertension treatment, according to the UK drugmaker's CEO.

Marvel's latest superhero aims to smash diabetes stigma

UK follows through on doubling of statutory scheme rate

Most pharmas not ready for AI in customer engagement

Beyfortus now has a direct rival after FDA OK for Enflonsia

Dismay as RFK Jr ousts CDC vaccine advisors

George gets FDA nod for first blood pressure triple therapy

BioNTech’s ASCO 2025 oncology advances: New data on bispecif...

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